What we’re all about

Wellness that puts the work in.

Our philosophy is simple: we only include what works, and works well – no fillers, fluff, or fake ingredients.

The Pro You range is proudly developed by scientists right here in New Zealand, using premium ingredients that are sourced locally wherever possible, and that have been chosen based on the latest global research, not the latest Insta trends.

We believe strongly in transparency and informed decision-making – and we know you do, too – so we’ll always keep you up-to-date with our research, and explain what each ingredient is and why we’ve included it. You can find the latest information here.

Whether you’re looking for targeted support, or just want to improve your overall health and energy, each of our products is researched and designed to do exactly what you need it to do. And because caring for our environment is a non-negotiable, they’re also as kind to the planet as they are to you.

What we do

(and what we don’t do)

We only use what works

Our products contain only real ingredients — no fillers. Because we know you care about what goes into your body.

We care, and that’s clear

We only partner with people we know are on the same page as us, so we’re completely transparent about our suppliers, supply chain and business processes.

We say no to pseudoscience

Feeling overwhelmed with information, or just a bit over weird and wild wellness trends? Us too! That’s why Pro You products are developed by scientists, and supported by the latest research on ingredient effectiveness.

We respect that you’re busy

Supplements only work if you take them, so we’ve made ours as easy as possible for you to build into your daily routine.

We strive to get you back to your best

These are not miracle potions — they’re simple but effective products that are backed by research and crafted to help you feel like you, only better. Our blended proteins also include active ingredients to support skin, hair, nails, so you can shine on the outside, too.

Who we are

Made by real people, with real lives

A couple of years back Anna Thompson-Ford was in a position she herself would probably describe as “not great”.

Years of juggling career, kids, and the universe’s general love of curveballs had left Anna — like so many other modern women — stressed out and burnt out, leading to an eventual diagnosis of a debilitating autoimmune disease.

While she knew there was no such thing as a magic pill or powder, Anna was still eager to find a quality, locally made, sustainable product to help support her healing process. Ideally, it would be easy to prepare and could act as a daily all-in-one — no dealing with the hassle of multiple packs and pouches.

It didn’t seem like too much to ask, yet the search for this holy grail product proved futile. Not willing to settle for less, Anna set about creating her own — working with her husband Jeremy, and brother-in-law, Mark to develop a suite of products that would work well and work hard for her and all the hard working women she knew.

Through countless interviews with women about what they needed, and months of research, development, trialing, testing and tasting, the three eventually developed a range of daily dose products to meet their requirements — one that was pro-science, pro-sustainability, pro-simplicity and pro every woman.

Introducing Pro You.

Anna Thompson-Ford

With a busy young family and a successful career in sales and marketing, Anna is keenly aware of the demands of modern life and the role that health and nutrition plays in helping us meet them. Her interest in all things nutrition and fitness — plus her own journey in overcoming chronic health issues — means she’s incredibly passionate about providing you with not only the best quality product, but the most robust research and resources too.