Who we are
and what we do

Wellness that puts the work in.

Our philosophy is simple: we only include what works, and works well – no fillers, fluff, or fake ingredients.

The Pro You range is proudly developed by scientists right here in New Zealand, using premium ingredients that are sourced locally wherever possible, and that have been chosen based on the latest global research, not the latest Insta trends.

We believe strongly in transparency and informed decision-making – and we know you do, too – so we’ll always keep you up-to-date with our research, and explain what each ingredient is and why we’ve included it. You can find the latest information here.

Whether you’re looking for targeted support, or just want to improve your overall health and energy, each of our products is researched and designed to do exactly what you need it to do. And because caring for our environment is a non-negotiable, they’re also as kind to the planet as they are to you.

Who we are

Made by real people, with real lives

A couple of years back Anna Thompson-Ford was in a position she herself would probably describe as “not great”.

Years of juggling career, kids, and the universe’s general love of curveballs had left Anna — like so many other modern women — stressed out and burnt out, leading to an eventual diagnosis of a debilitating autoimmune disease. While she knew there was no such thing as a magic pill or powder, Anna was still eager to find a quality, locally made, sustainable product to help support her healing process. Ideally, it would be easy to prepare and could act as a daily all-in-one — no dealing with the hassle of multiple packs and pouches.

It didn’t seem like too much to ask, yet the search for this holy grail product proved futile. Not willing to settle for less, Anna set about creating her own — working with her husband Jeremy, and brother-in-law, Mark to develop a suite of products that would work well and work hard for her and all the hard working women she knew.

Through countless interviews with women about what they needed, and months of research, development, trialing, testing and tasting, the three eventually developed a range of daily dose products to meet their requirements — one that was pro-science, pro-sustainability, pro-simplicity and pro every woman. Pro You Protein Blends were born.

Before long, and inspired by their own teenage boys, the Pro You team saw another gap in the market — one for a locally-made, high-protein powder formulated specifically with the needs of men in mind.

Using the same approach to rigorous research, testing, and development, Pro You formulated their first men’s protein product, New Zealand Whey Protein. Designed to support muscle growth, energy levels and overall wellness for men and young growing men alike, New Zealand Whey Protein Isolate is 97% protein powder formulated with Fonterra’s SureProteinTM Whey Protein Isolate 895, the highest protein whey on the market.

With the same natural vanilla flavour Pro You women have come to love, New Zealand Whey Protein Isolate is a high-protein, low fat, additive-free and sustainable next-generation protein powder for all men, whether they love going to the gym and building bulk, or simply want to get more out of every day.

Introducing Pro You. Proudly supporting the essential daily nutritional needs of women and men.

Anna Thompson-Ford, founder of Pro You NZ