Astaxanthin is a carotenoid unlike any other; it’s a potent, bioactive antioxidant synthesized by microalgae, bacteria, and yeasts. Ubiquitous in nature, especially around our marine life - it’s synthesized by microalgae and phytoplankton, which subsequently accumulates in sea life higher up the food chain. Visually, it’s a red-orange pigment, responsible for the rustic autumnal leaves we see each year and the colouring of prawns, salmon, and crayfish. Although astaxanthin can be synthesized by plants, bacteria, and microalgae - the chlorophyte alga Haematococcus pluvialis has the highest capacity to accumulate astaxanthin. Therefore, it is considered the crème de la crème source for nutraceutical and beauty purposes.

Health Claims: There are no permitted health claims for Astaxanthin in New Zealand. Please refer to the published international research below for information on Astaxanthin's benefits and effectiveness.

Natural Sources: Algae, yeast, salmon, trout, krill, shrimp and crayfish.

Formulated with integrity

The ingredients chosen for use in Pro You products are backed by the latest scientific research, or steeped in traditional use. We believe that the best health choice is an informed one, so for your reading, we’ve collated a selection of the most relevant unaffiliated studies that support the selections made by our lead scientist and naturopath when formulating our products

Published Research

This research is for informational use only. The results reported may not occur in all individuals. This information should not be read to recommend or endorse any specific products.

Higuera-Ciapara I, Félix-Valenzuela L, Goycoolea FM. Astaxanthin: a review of its chemistry and applications. Crit Rev Food Sci Nutr. 2006;46(2):185-96. doi: 10.1080/10408690590957188. PMID: 16431409.

Kidd P. Astaxanthin, cell membrane nutrient with diverse clinical benefits and anti-aging potential. Altern Med Rev. 2011 Dec;16(4):355-64. PMID: 22214255.

Tominaga K, Hongo N, Karato M, Yamashita E. Cosmetic benefits of astaxanthin on humans subjects. Acta Biochim Pol. 2012;59(1):43-7. Epub 2012 Mar 17. PMID: 22428137.

Further Reading

7 Potential Benefits of Astaxanthin

Medically reviewed by Debra Rose Wilson, Ph.D., MSN, R.N., IBCLC, AHN-BC, CHT — Written by the Healthline Editorial Team.

September 18, 2018

What Foods Are Good for Your Skin?

By Anastasia Climan, RDN, CD-N. Medically reviewed by Casey Gallagher, MD.

May 14, 2021

Health Benefits of Astaxanthin

Reviewed by Dan Brennan, MD.

November 5, 2020