Cart

Great health starts with great ingredients

The Pro You ingredients database is your go-to resource for information on each of our products’ key ingredients. Each ingredient has its own profile page, comprised of four key sections intended to provide you with a balanced overview of what each ingredient is, its benefits, and why we have included it in our products.

Our ingredients database can be accessed here. Ingredients are also listed on the product page for each product they feature in for quick reference.

 

Here is a summary of the information we provide –

General information
This section provides a high-level overview of the ingredient and its proven benefits.

Health claims
This section provides a list of relevant, approved health claims for each ingredient in accordance with the New Zealand Food (Supplemented Food) Standard 2016 and Dietary Supplements Regulations 1985 (Reprint as at 1 March 2016).

Natural sources
This section provides a summary of food sources that specific ingredients occur naturally in. Supplementation should supplement a well-rounded and varied diet of nutritious whole foods.

Published research
This section provides links to articles published on PubMed®, an online repository of published research. PubMed® comprises more than 32 million citations for biomedical literature from MEDLINE, life science journals, and online books. The research links provided are for informational use only and the information should not be read to recommend or endorse any specific products.

Trending articles
This section provides links to trending articles from around the web. They are intended to provide additional perspectives on specific ingredients and further information from a range of sources. The majority of the articles listed have been fact-checked by MDs or are from registered sources however we have included some news articles and opinion pieces so we encourage you to carefully acknowledge the source of the article before consuming its content.

We are constantly reviewing and updating our research and article content and welcome feedback you may have.